Thursday, May 12, 2005
Nose + Word = Different Take on Smell
Research published in the May 19 edition of Neuron states that descriptive word choice has a huge effect on human's sense of smell. From EurekAlert.com.
In their experiments, researchers led by Edmund T. Rolls of the University of Oxford presented subjects with a cheddar cheese odorant and showed them labels that read either "cheddar cheese" or "body odor." They found that the subjects rated the odor significantly more pleasant when it was labeled "cheddar cheese" than "body odor."
posted by The Daily Pick at 11:02 AM