The Daily Pick

Thursday, May 12, 2005

Nose + Word = Different Take on Smell

Research published in the May 19 edition of Neuron states that descriptive word choice has a huge effect on human's sense of smell. From

In their experiments, researchers led by Edmund T. Rolls of the University of Oxford presented subjects with a cheddar cheese odorant and showed them labels that read either "cheddar cheese" or "body odor." They found that the subjects rated the odor significantly more pleasant when it was labeled "cheddar cheese" than "body odor."
posted by The Daily Pick at 11:02 AM


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